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What is the number one way to combat the recession? Cutback expenses? –Maybe. Possibly lay-off employees?—Maybe. Advertise? –Yes!
No one likes to admit the lull the recession has put in the economy, but, time to deal with the facts. Did you know that America has dealt with six recessions the past 60 years, and has made it out of each one? The number one way to come out on top at the end is to advertise. Although it may be hard to believe, advertising does benefit businesses in the long run.
With times like these though, advertising costs are voluminous. According to the Entrepreneur and Self-Employed Business Journal:
A twenty-six week sponsorship of a local news program with a thirty second spot running once a week and four additional thirty second spots, one in each locally produced sporting event (high school and college) would cost $2,000 per month. Meaning a twenty six week sponsorship would cost $11,000. A2½” x 6″ ad in the Yellow Pages for one year is $3,447.00. A half-page ad would cost $7,567.20 for the year. In the top 100 Radio Markets a 60 second drive time ad would cost $8.61 per 1,000 customers reached. […]In a joint study done by Oregon State University and Western Oregon University dated April 19, 2009 they found that: ‘Firms that are able to increase advertising during recessions are likely to have stronger future earnings.’ The researchers studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms listed on the public stock exchange.
With advertising expenses such as they are, who can afford it? However, there IS a way you can advertise—without the exorbitant fees! Did you know that there is an advertising medium that has a onetime fee of approximately $2,500-$4,500—and will last you approximately 5-10 years (maybe longer, if you go to the right place)? Did you know that this form of advertising will generate approximately generates between 30,000 – 70,000 impressions on a daily basis? What is it— Vehicle Wraps!
You heard right! Vehicle wraps are a great way to advertise your company, display work that you have completed, and improve your business’ image.
Vehicle wraps also protect paintwork against sun damage, minor abrasions, and small stone chips. The vinyl can also be easily removed (if you ever sell the vehicle, or change your graphics), and it leaves the original paintwork in the same condition when it was wrapped.
Other benefits of a wrap include:
- Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Vehicle wraps demand attention wherever they go and advertise in the highest visibility areas—including densely trafficked areas of cities, towns, shopping malls, restaurants, highways and byways.
- Vehicle Wraps not only get more impressions, but over the life of the wrap, they also cost less per person reached (versus traditional outdoor advertising).
- Statistically, very few vehicles are wrapped. This means you are doing something your competition is not—therefore, you will “stand out in a crowd.”
- When driving your vehicle outside of business hours, your vehicle wrap continues to market and promote your business 24 hours a day, 7 days a week.
- You can also add reflective vinyl so your information is readily seen at night, such as your phone number, email address or web site. (It can also reduce the risk of night time accidents because you are more visible.)
According to an Arbitron Study:
By illuminating outdoor advertisings all night long, advertisers can increase audience impact by 16%. Nationally, overnight (11PM- 6AM) car audiences reach 36.2 million and increase advertising impressions by 16%.
The Study further said:
The greater the time spent in-car and on the road, the more likely consumers will try new products and services. Overall, about 30% of all Americans indicate they “like to try new products and services.” Those who spend the most amount of time in-car weekdays are 13% more likely to want to try new products and services (34%). Advertisers wishing to reach consumers who are more oriented to trying new products and services will find a more ready audience with out-of-home media.
According to an Arbitron Study, an average of 15 hours per week is spent in-car,
which equates to approximately 14% of person’s waking hour.
Thus, the more time you spend driving your vehicle, the more awareness your business gains. With traffic as it is these days, why not get some advertising in while you are sitting in traffic? Vehicle wraps are economical, are a great way to snazzy up your ride, and it will pay for itself over and over again.
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