Window Stickers

Why Window Stickers Work

With most marketing collaterals now digitized, you’re probably wondering about the effectiveness and relevance of window stickers – those small, colorful, graphic items that get distributed at marketing events and promotional activities. The answer is yes, indeed, they are. Customers use stickers of brands they’re proud to be associated with. They also love to help with the marketing if they support or they’re satisfied with the company’s product and services.

If you have an upcoming marketing campaign, don’t forget to include window stickers. These marketing collaterals can do wonders for your business, especially because of the following reasons:

Window stickers are widely used

Whatever industry your business is in, you can be sure there will always be someone who’d love to use your stickers. And it all boils down to the design. If you want people to use your sticker, put yourself in their shoes. Think what would convince you to stick it on your car window. These days, blatant promotion is a no-no. Unless you have a really cool logo or a highly reputable brand, the best thing you can do is come up with a creative design and just make your logo or brand elements more prominent.

Window stickers offer flexibility

Who says window stickers are only used on glass surfaces or cars? These days, people will use it on whatever surface they see fit. This is especially true if you’re targeting the younger demographic. You will see them using the sticker on their bags, notebooks, or even on their laptops. Again, it all boils down to design. If you play to their tastes and interests, you won’t have a hard time eliciting the action you want.

Window stickers are cost-effective

Custom marketing collaterals can be costly despite the technology available these days. Still, window stickers remain one of the most cost-effective. The savings go up when you get them in bulk. The materials available these days are also more durable. You can be sure these stickers are great investments, as they’re built to last for a very long time.

Visual Merchandising

Visual Merchandising: Making a Big Difference

Just last weekend, I saw this beautiful arrangement of books in a shop somewhere outside town. It was shaped like a cat and it goes well with the story that was explored in the book. Not only did this piece of art make my day, it also reminded me of the importance of visual merchandising. Even though we’re more into digital stuff and we have limited space to play with designs, that small hint of creativity is enough to make a simple product go a long way.

Tickling the imagination

Can you imagine a boutique where its merchandise is simply arranged in shelves? The owners might as well call it a warehouse, where customers simply grab what they need, pay for it, and leave.  Visual merchandising is an effective marketing strategy and it works by catching the customers’ eyes and attracting them to check out the merchandise. The artistic arrangement of items can also encourage a person to make a purchase even when they have no need of it. By just tickling their imagination, they’re able to make an impression and encourage someone to make a move.

Making an impact online

But if there’s one thing visual merchandising is most effective these days, it’s with the digital marketing aspect. Have you seen those photos that have gone viral online? Most of them are unique, eccentric, and surprising everyday stuff that people find around them. So even if everyone’s investing in digital marketing these days, traditional ones are very much alive. And it’s not always with the technical aspect or budget involved in creating a piece. It’s mostly content and quality, and how these were able to impact the people who see them.

Boosting sales

So whether you have a large shop or have barely enough space to display your merchandise, making an effort to present it artistically will definitely pay off. Even if you only have a small table to work with, you can help boost your sales by just stacking the items uniquely or adding a few visual elements that will make it seem interesting than it actually is. You can use colorful fabrics, ambient lights, or even just distinctly designed posters that will provide a beautiful backdrop.

If you need help with any of your marketing materials, get in touch with me and I will help you do wonders with the resources you have. Call Signs Now Mill Creek at 425-481-4900, or visit www.signsnowmillcreek.com.

Go Magnetic

Magnetic Signs

For those of you who are tired of the usual signage for your marketing campaign, we suggest you try magnetic signs for a change. This will not only add a distinct quality to your collaterals, but it will also give you more options on how to send your message across and sell your products and services.

If you’re wondering how you’re going to use magnetic signs – and what use it has for your target market – there are actually many, creative ways. Magnetic signs aren’t just meant for refrigerators and you will be surprised at how far they can take you.

Turn cars into marketing machines

Do you know you can stick magnetic signs on cars? Car bodies are made of metal, after all. With magnetic signs, you can turn cars into round-the-clock marketing machines. Whether you’re going to the grocery or heading to the gym, you effortlessly increase your business’ visibility.

The best thing about magnetic signs is they’re temporary. You can remove them anytime without damaging your car’s surface. They also adhere strongly to any metal so you won’t have to worry about your signs falling off. Their materials are also strong enough to resist harsh elements and daily wear and tear.

Accessorize personal belongings

There are many furniture and appliances made of metal. Some of the small stuff your carry – your bag, your portfolio, or your mobile device – also feature pieces of aluminum or steel. These and a whole lot more can be a placeholder for your magnetic signage. You will probably need to create smaller ones so they can easily fit on your clients and customers’ personal belongings.

You may be thinking how you can encourage your target market to use you magnetic signs on their personal belongings. The answer is actually about the design. If you prepare a consistent and well-thought of set of images that go well with your brand identity, you can easily come up with interesting designs. These will make your magnets look more like accessories than marketing materials. 

Decorate buildings inside and out

Other than the items found inside a building, the very walls, windows, and doors often have metal components. If you change the design and customize the form, you can make decorative pieces out of your magnetic signs. They can make your marketing efforts not only successful, but also stylish and subtle. 

If you’re ready to go magnetic and reach your market in a creative and convenient way, call Signs Now Mill Creek at 425-481-4900. We have the right signage solutions to make sure your business succeeds.

Ideas for Marketing – and Tips

We’ve put together a section on our web site where we will be posting ideas around the topic of business and marketing. We’ll be posting articles there to share. We just started the new section but already we’ve posted over 100 plus tips and ideas that you can incorporate into your marketing strategy and plan. Click the link below to take you to our very first article. We hope you enjoy reading through all of the ideas and tips that we have collected. Enjoy!

Tools in Marketing – Ideas and Tips

Tools in Marketing Small Businesses, Advertising How To Tips and Effective Signs and Banners in Seattle

Good to Know Tips and Tools in Marketing!

Marketing: how is yours doing? Marketing is the number one way to help get the word out about your small business. Without it, potential clients could go on uninformed about your business. Thus, helpful marketing tips can help increase your sales and volume of work. Below are a few pointers to help you “Stand Out in A Crowded World.”

Did you know, you have only 1.3 seconds to grab someone’s attention with your signs and graphics?

Did you know, as a general rule of thumb, that it is good to calculate 1-inch letter height for every 10 feet of viewing distance?

Did you know that a high color contrast factor can improve legibility? Some combinations are easier to read than others. Also, some might be easier to read during daylight hours while more difficult to read during the evening’s dimmer light. It’s therefore very important to keep these factors in mind when deciding on the colors of your text and the colors of your graphics.

Visibility – The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.

Readability – The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder type styles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Notice-ability – The Sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility – Type style selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Take note that script and specialty fonts may project an elegant image, however they should only be used for short viewing distances and only in combinations of upper and lower case letters.

Color & Contrast – A high color contrast color will improve legibility. For example: Black on Yellow or White on Black etc. Color contrast can be strengthened with an outline or drop shadow.

Distance & Visibility – Be sure your signs have maximum impact by making them visible from a predetermined viewing distance. As a rule of thumb, it is good to calculate 1 inch of letter height for every 10 feet of viewing distance.

Signs Now Mill Creek is a premium graphic design company for the discriminating client that provides Marketing tools and services to businesses. Whether you need something as small as business cards or designing a graphic for something as big as a bus – we are there for you! We help you release your inner creativity, then we design and fabricate inside our studio and install at your location or ours!

Click the image below to take you to Signs Now Mill Creek:

Seattle Signs Custom Built
Seattle Signs Custom Built

 

How do YOU measure two years?

How do you measure two years? In custom vehicle wraps and signs sold (thousands). In increased sales (up 70% in the last year alone). In local businesses we’ve proudly served (more than 700… and counting). In days spent helping customers (over 730; our friendly staff is always available to help).
 
As we celebrate our 2nd year anniversary here at Signs Now Mill Creek, we’re proud to measure the last two years by each and every satisfied customer. And we’re even prouder to say that we’ve got thousands of them.
 
We know these last two years have been difficult ones for our local businesses. While the worst of the recession is (hopefully) in our rearview mirror, businesses are still struggling to make a profit. And with the economy slow to recover, small businesses in particular are feeling the pinch, and looking to cut back on expenses.

That’s why we’re proud to have helped hundreds of businesses slash their marketing budgets by delivering quality, customized vehicle wraps and signs. Rather than paying for expensive and ineffective radio, TV and Yellow Page advertisements, we’re helping local businesses get the biggest bang for their buck.

Signs Now Mill Creek helps businesses take advantage of advertising space they already own, from storefront window to cars, and maximize their revenue while minimizing advertising costs. This cost effective marketing delivers real results for small businesses by generating more impressions, more customers — and most importantly — more money.

The Signs Now Mill Creek Team doesn’t just make marketing tools – we design them. We create and build signs that command attention. Whether they’re on your car, your window, your storefront or your business convention, our custom-designed signs will attract attention, get your company noticed and ensure your business is remembered. Our signs translate enthusiasm into sales – helping you spend less time chasing down sales leads and more time serving customers.

Whether we’re customizing vehicle graphics, window signs, wall logos or tradeshow banners, our signs are made to order. We consult with you to make sure we communicate the right message to the right audience, and that we do so with brand clarity and consistency. Our large design studio and professional staff provide enhanced customer service.

We’re proud of our talented, dedicated and engaging staff who all genuinely love their jobs. The good folks here at Signs Now Mill Creek are committed to doing whatever it takes to deliver the best signs for your business. And it shows.

Despite these challenging economic times, our sales grew over 70% in the last year alone. We received two sales awards recognizing our outstanding customer service and quality signs. And for that we owe a big thanks to you, our loyal customers.

As we look forward to the next two years (and more), we proudly renew our commitment to delivering quality, friendly customer service, to keeping our signs fun, energetic and fresh, and to helping your business cut expenses and increase revenue.

From our family at Signs Now Mill Creek to yours – we hope your business measures the next two years in increased sales, successful marketing and most importantly, in satisfied customers.

The Seven Deadly Sins of Bad Graphic Design: What You Don’t Know Can Hurt Your Business!

An advertisement for food that takes away your appetite. A commercial that leaves you wondering what the product actually is, and how you can avoid it. Whether it’s a billboard, a television commercial or a magazine advertisement, we’ve all seen bad ads and wondered, ‘What was that company thinking?!’ Yep, a graphic design disaster strikes again!

It’s true; nothing leads to bad advertising or wastes your marketing dollars faster than a graphic design disaster. From big corporations to small businesses, everyone has made a graphic design mistake. Big corporations, however, have big bucks to spend on advertising, so the huge chunk of change Coca-Cola just blew on an ineffective Super Bowl ad doesn’t hurt their bottom line the way an advertising mistake can hurt a small business.

If you’ve never worked with a graphic design team before, or had a bad experience in the past (we’ve heard horror stories of small businesses being ignored or mistreated by large design firms), the world of graphic design may seem mysterious, complex and even a bit confusing. The good folks at Signs Now Mill Creek are experienced turning your ideas into reality, and understand every step in the graphic design process. We’re here to debunk the mysteries, answer some common questions, and ensure your small business gets the biggest bang for your advertising buck! Read on for the ‘seven deadly sins’ of graphic design, and learn how to avoid these common pitfalls.

Sin #1: Graphic design doesn’t matter.
We beg to differ. The goal of every marketing initiative is to clearly communicate your message. Good design is at the root of this communication. A good design visually implements your marketing strategy; poor design does not. Good design establishes your brand’s legitimacy; bad design undermines it. Even the most creative and innovative marketing idea will fall short if you fail to properly execute the design. Whether it’s driving sales, promoting a product or defining a brand, graphic design has a clear business purpose and a specific goal to accomplish.

Fundamentally, good graphic design should: (1) improve your image and strengthen your brand, (2) make your business stand out from your competitors’ and (3) convincingly sell your messages to customers with a strong emotional appeal. The best designs stimulate an emotional, subconscious reaction in the viewer. And this all adds up to one thing: a better small business.

Sin #2: Cheap designers are just as good as expensive designers.
You get what you pay for. This old adage is especially true in graphic design. Think of graphic design not as an expense, but as an investment in your company’s future. Would you hire your next-door neighbor to do your business taxes? Unless he’s a certified accountant, the answer is probably no. The same goes for graphic design.

If you aren’t a graphic designer, don’t try to create your own logo – and don’t hire a friend without design experience to do it either. Leave the logo and marketing materials to a professional design team. There is a fine line between getting the biggest bang for you buck and looking cheap. When you choose to advertise your small business, whether it’s with vehicle wraps or window perforations, your goal is to cut costs, not quality. From color disasters to font fiascos, don’t gamble your business’s brand away on sub-par design. Whatever your graphic needs, avoid a branding catastrophe and go with the professionals.

Sin #3: Learning the lingo is a waste of time.
In reality, learning some basic design lingo can go a long way to helping you understand the process and getting you the biggest bang for your buck. From vector images to pre-flight approval, graphic design terminology is unique, and we know it can be a bit confusing to someone not familiar with it. When we first started in the design business, we didn’t know all the right terms either! Below we’ve listed some common terms that will help you better understand the design process – and ensure you get the best end product.

Vector images – A vector image is one made from basic geometric shapes, such as rectangles, lines, circles, ellipses and polygons. Since a vector image is created from shapes, it does not use pixels, thus when the image is enlarged, the same high quality resolution is maintained. Vector images are important because they allow for easy manipulation during the design process. If you have a logo or an image, be sure to give us the file in vector format. We can also convert some graphic files to vector format, although this is a chargeable service.

Color matching – If you have already printed a logo or other advertising collateral, you will likely want to match the color of your existing material to your vehicle wrap or window lettering. In order to ensure an accurate color match, bring us a sample in person. Because color can vary from computer to computer based on a monitor, the only way to ensure an accurate color match is to view a sample in person. We understand how important color matching is for your brand, and we want to get it right the first time.

Pre-flight – When a design is in its final stages prior to printing, it is in ‘pre-flight.’ This means our production team does a final check to confirm colors and dimensions are correct before printing. Once an image goes to pre-flight check, no major design edits can be made (otherwise, we’ll need to start over from the drafting process). But don’t worry – we won’t go to pre-flight without your final approval!

Sin #4: I never plan ahead.
The key to a successful design job is planning. If you have a great idea, we want to hear about it! Our job is to help you take your idea from concept to completion. The best way to do this is to come into our shop, view our samples, and talk to us in person. If you want a custom vehicle wrap job, be sure to bring in your car. This way we can get accurate measurements and get a feel for what you want. We use computer templates as a starting point for every vehicle wrap, but specific measurements allow us to customize the templates and ensure the design will fit just right. We’ve done hundreds of vehicle wrap jobs, and know the best wrap styles for each car. Our creative team is here to help, and loves discussing ideas with customers in person. So feel free to drop by and talk to us!

Once a job is in progress, you may be anxious to find out when it will be finished. We understand – it’s hard to wait for that first design to see your ideas come to life! We ALWAYS call once a job is complete or a proof is ready. If you’re wondering when something will be ready, give us a call and we can let you know what the timeline is. While we love talking about ideas with you in person, we always feel awful when a customer stops by the store to see if a proof or product is ready. In all likelihood, it is not ready yet (otherwise we would have called you). We know you’re busy and your time is valuable, and the last thing we want is for you to waste your time – so give us a call first.

Sin #5: I need my rush job ASAP.
Custom work takes time. Every design team will do their best to accommodate your schedule, especially in the event of a last minute rush job. Deadlines change and ‘I need it next week’ suddenly becomes ‘I needed it yesterday.’ We’ve all been there, and we get it. However, keep in mind that a design shop can (unfortunately) only do so much. Your rush job still needs to be squeezed in to the regular production schedule. Quality work takes time, and rushed jobs tend to look like they were rushed.

Sin #6: I proof my work when I feel like it – whether that’s today or next week.
Prompt proofing speeds up the design process. We always do our best to get it right the first time, but we know that needs and preferences change. We’re happy to work with you on edits and revisions as many times as you need, but keep in mind that proofing and changes take time. We always tell customers to allow 2-5 days for proofing and review. This may seem like a long time, but we’ve learned from experience that the change process can move slowly.

So how what can be done to speed this up? The design proofing process will go much faster if the customer gets back to us in a timely fashion. We know you’re busy, but when you get a proof, take a few minutes to review it and let us know your thoughts. Try not to wait a day or two to get back to us – by the time you send us changes and we get them back to you, a few days will have already passed. We understand that edits can be frustrating, and we always do our best to accommodate your changes in a timely fashion. Unfortunately, we still can’t read minds (we’re working on it!) so if you don’t tell us what you need for a few days, we can’t get your changes made as quickly as we’d like.

Sin #7: There’s no need to pay for quality materials.
Cut costs, not quality. Vehicle advertising and window graphics are two cost-effective marketing techniques that generate thousands of impressions and are a great return on your investment. However, poorly designed, printed and applied graphics look cheap – and reflect poorly on your brand. Use professional lamination for outdoor signage to protect and seal your graphics from sun, dirt and the elements. This will keep your colors fresh and preserve the ink, ensuring your graphics remain vibrant. Finally, make sure the lamination is done by a machine that presses a clear layer of vinyl on top of the graphic. The alternative process, using liquid lamination that is painted on by hand, may cost less, but it is an inferior process that looks cheap and easily fades and peels.

And when you’re ready to take off the graphics or change out your look, don’t remove them yourself. Improper removal can damage your car. Bring your vehicle into the shop and we’ll take care of everything. We have the right tools to make removal easy and safe.

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