Window Stickers

Why Window Stickers Work

With most marketing collaterals now digitized, you’re probably wondering about the effectiveness and relevance of window stickers – those small, colorful, graphic items that get distributed at marketing events and promotional activities. The answer is yes, indeed, they are. Customers use stickers of brands they’re proud to be associated with. They also love to help with the marketing if they support or they’re satisfied with the company’s product and services.

If you have an upcoming marketing campaign, don’t forget to include window stickers. These marketing collaterals can do wonders for your business, especially because of the following reasons:

Window stickers are widely used

Whatever industry your business is in, you can be sure there will always be someone who’d love to use your stickers. And it all boils down to the design. If you want people to use your sticker, put yourself in their shoes. Think what would convince you to stick it on your car window. These days, blatant promotion is a no-no. Unless you have a really cool logo or a highly reputable brand, the best thing you can do is come up with a creative design and just make your logo or brand elements more prominent.

Window stickers offer flexibility

Who says window stickers are only used on glass surfaces or cars? These days, people will use it on whatever surface they see fit. This is especially true if you’re targeting the younger demographic. You will see them using the sticker on their bags, notebooks, or even on their laptops. Again, it all boils down to design. If you play to their tastes and interests, you won’t have a hard time eliciting the action you want.

Window stickers are cost-effective

Custom marketing collaterals can be costly despite the technology available these days. Still, window stickers remain one of the most cost-effective. The savings go up when you get them in bulk. The materials available these days are also more durable. You can be sure these stickers are great investments, as they’re built to last for a very long time.

Visual Merchandising

Visual Merchandising: Making a Big Difference

Just last weekend, I saw this beautiful arrangement of books in a shop somewhere outside town. It was shaped like a cat and it goes well with the story that was explored in the book. Not only did this piece of art make my day, it also reminded me of the importance of visual merchandising. Even though we’re more into digital stuff and we have limited space to play with designs, that small hint of creativity is enough to make a simple product go a long way.

Tickling the imagination

Can you imagine a boutique where its merchandise is simply arranged in shelves? The owners might as well call it a warehouse, where customers simply grab what they need, pay for it, and leave.  Visual merchandising is an effective marketing strategy and it works by catching the customers’ eyes and attracting them to check out the merchandise. The artistic arrangement of items can also encourage a person to make a purchase even when they have no need of it. By just tickling their imagination, they’re able to make an impression and encourage someone to make a move.

Making an impact online

But if there’s one thing visual merchandising is most effective these days, it’s with the digital marketing aspect. Have you seen those photos that have gone viral online? Most of them are unique, eccentric, and surprising everyday stuff that people find around them. So even if everyone’s investing in digital marketing these days, traditional ones are very much alive. And it’s not always with the technical aspect or budget involved in creating a piece. It’s mostly content and quality, and how these were able to impact the people who see them.

Boosting sales

So whether you have a large shop or have barely enough space to display your merchandise, making an effort to present it artistically will definitely pay off. Even if you only have a small table to work with, you can help boost your sales by just stacking the items uniquely or adding a few visual elements that will make it seem interesting than it actually is. You can use colorful fabrics, ambient lights, or even just distinctly designed posters that will provide a beautiful backdrop.

If you need help with any of your marketing materials, get in touch with me and I will help you do wonders with the resources you have. Call Signs Now Mill Creek at 425-481-4900, or visit www.signsnowmillcreek.com.

Go Magnetic

Magnetic Signs

For those of you who are tired of the usual signage for your marketing campaign, we suggest you try magnetic signs for a change. This will not only add a distinct quality to your collaterals, but it will also give you more options on how to send your message across and sell your products and services.

If you’re wondering how you’re going to use magnetic signs – and what use it has for your target market – there are actually many, creative ways. Magnetic signs aren’t just meant for refrigerators and you will be surprised at how far they can take you.

Turn cars into marketing machines

Do you know you can stick magnetic signs on cars? Car bodies are made of metal, after all. With magnetic signs, you can turn cars into round-the-clock marketing machines. Whether you’re going to the grocery or heading to the gym, you effortlessly increase your business’ visibility.

The best thing about magnetic signs is they’re temporary. You can remove them anytime without damaging your car’s surface. They also adhere strongly to any metal so you won’t have to worry about your signs falling off. Their materials are also strong enough to resist harsh elements and daily wear and tear.

Accessorize personal belongings

There are many furniture and appliances made of metal. Some of the small stuff your carry – your bag, your portfolio, or your mobile device – also feature pieces of aluminum or steel. These and a whole lot more can be a placeholder for your magnetic signage. You will probably need to create smaller ones so they can easily fit on your clients and customers’ personal belongings.

You may be thinking how you can encourage your target market to use you magnetic signs on their personal belongings. The answer is actually about the design. If you prepare a consistent and well-thought of set of images that go well with your brand identity, you can easily come up with interesting designs. These will make your magnets look more like accessories than marketing materials. 

Decorate buildings inside and out

Other than the items found inside a building, the very walls, windows, and doors often have metal components. If you change the design and customize the form, you can make decorative pieces out of your magnetic signs. They can make your marketing efforts not only successful, but also stylish and subtle. 

If you’re ready to go magnetic and reach your market in a creative and convenient way, call Signs Now Mill Creek at 425-481-4900. We have the right signage solutions to make sure your business succeeds.

Ideas for Marketing – and Tips

We’ve put together a section on our web site where we will be posting ideas around the topic of business and marketing. We’ll be posting articles there to share. We just started the new section but already we’ve posted over 100 plus tips and ideas that you can incorporate into your marketing strategy and plan. Click the link below to take you to our very first article. We hope you enjoy reading through all of the ideas and tips that we have collected. Enjoy!

Tools in Marketing – Ideas and Tips

Tools in Marketing Small Businesses, Advertising How To Tips and Effective Signs and Banners in Seattle

Good to Know Tips and Tools in Marketing!

Marketing: how is yours doing? Marketing is the number one way to help get the word out about your small business. Without it, potential clients could go on uninformed about your business. Thus, helpful marketing tips can help increase your sales and volume of work. Below are a few pointers to help you “Stand Out in A Crowded World.”

Did you know, you have only 1.3 seconds to grab someone’s attention with your signs and graphics?

Did you know, as a general rule of thumb, that it is good to calculate 1-inch letter height for every 10 feet of viewing distance?

Did you know that a high color contrast factor can improve legibility? Some combinations are easier to read than others. Also, some might be easier to read during daylight hours while more difficult to read during the evening’s dimmer light. It’s therefore very important to keep these factors in mind when deciding on the colors of your text and the colors of your graphics.

Visibility – The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.

Readability – The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder type styles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Notice-ability – The Sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility – Type style selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Take note that script and specialty fonts may project an elegant image, however they should only be used for short viewing distances and only in combinations of upper and lower case letters.

Color & Contrast – A high color contrast color will improve legibility. For example: Black on Yellow or White on Black etc. Color contrast can be strengthened with an outline or drop shadow.

Distance & Visibility – Be sure your signs have maximum impact by making them visible from a predetermined viewing distance. As a rule of thumb, it is good to calculate 1 inch of letter height for every 10 feet of viewing distance.

Signs Now Mill Creek is a premium graphic design company for the discriminating client that provides Marketing tools and services to businesses. Whether you need something as small as business cards or designing a graphic for something as big as a bus – we are there for you! We help you release your inner creativity, then we design and fabricate inside our studio and install at your location or ours!

Click the image below to take you to Signs Now Mill Creek:

Seattle Signs Custom Built
Seattle Signs Custom Built

 

How do YOU measure two years?

How do you measure two years? In custom vehicle wraps and signs sold (thousands). In increased sales (up 70% in the last year alone). In local businesses we’ve proudly served (more than 700… and counting). In days spent helping customers (over 730; our friendly staff is always available to help).
 
As we celebrate our 2nd year anniversary here at Signs Now Mill Creek, we’re proud to measure the last two years by each and every satisfied customer. And we’re even prouder to say that we’ve got thousands of them.
 
We know these last two years have been difficult ones for our local businesses. While the worst of the recession is (hopefully) in our rearview mirror, businesses are still struggling to make a profit. And with the economy slow to recover, small businesses in particular are feeling the pinch, and looking to cut back on expenses.

That’s why we’re proud to have helped hundreds of businesses slash their marketing budgets by delivering quality, customized vehicle wraps and signs. Rather than paying for expensive and ineffective radio, TV and Yellow Page advertisements, we’re helping local businesses get the biggest bang for their buck.

Signs Now Mill Creek helps businesses take advantage of advertising space they already own, from storefront window to cars, and maximize their revenue while minimizing advertising costs. This cost effective marketing delivers real results for small businesses by generating more impressions, more customers — and most importantly — more money.

The Signs Now Mill Creek Team doesn’t just make marketing tools – we design them. We create and build signs that command attention. Whether they’re on your car, your window, your storefront or your business convention, our custom-designed signs will attract attention, get your company noticed and ensure your business is remembered. Our signs translate enthusiasm into sales – helping you spend less time chasing down sales leads and more time serving customers.

Whether we’re customizing vehicle graphics, window signs, wall logos or tradeshow banners, our signs are made to order. We consult with you to make sure we communicate the right message to the right audience, and that we do so with brand clarity and consistency. Our large design studio and professional staff provide enhanced customer service.

We’re proud of our talented, dedicated and engaging staff who all genuinely love their jobs. The good folks here at Signs Now Mill Creek are committed to doing whatever it takes to deliver the best signs for your business. And it shows.

Despite these challenging economic times, our sales grew over 70% in the last year alone. We received two sales awards recognizing our outstanding customer service and quality signs. And for that we owe a big thanks to you, our loyal customers.

As we look forward to the next two years (and more), we proudly renew our commitment to delivering quality, friendly customer service, to keeping our signs fun, energetic and fresh, and to helping your business cut expenses and increase revenue.

From our family at Signs Now Mill Creek to yours – we hope your business measures the next two years in increased sales, successful marketing and most importantly, in satisfied customers.

The Seven Deadly Sins of Bad Graphic Design: What You Don’t Know Can Hurt Your Business!

An advertisement for food that takes away your appetite. A commercial that leaves you wondering what the product actually is, and how you can avoid it. Whether it’s a billboard, a television commercial or a magazine advertisement, we’ve all seen bad ads and wondered, ‘What was that company thinking?!’ Yep, a graphic design disaster strikes again!

It’s true; nothing leads to bad advertising or wastes your marketing dollars faster than a graphic design disaster. From big corporations to small businesses, everyone has made a graphic design mistake. Big corporations, however, have big bucks to spend on advertising, so the huge chunk of change Coca-Cola just blew on an ineffective Super Bowl ad doesn’t hurt their bottom line the way an advertising mistake can hurt a small business.

If you’ve never worked with a graphic design team before, or had a bad experience in the past (we’ve heard horror stories of small businesses being ignored or mistreated by large design firms), the world of graphic design may seem mysterious, complex and even a bit confusing. The good folks at Signs Now Mill Creek are experienced turning your ideas into reality, and understand every step in the graphic design process. We’re here to debunk the mysteries, answer some common questions, and ensure your small business gets the biggest bang for your advertising buck! Read on for the ‘seven deadly sins’ of graphic design, and learn how to avoid these common pitfalls.

Sin #1: Graphic design doesn’t matter.
We beg to differ. The goal of every marketing initiative is to clearly communicate your message. Good design is at the root of this communication. A good design visually implements your marketing strategy; poor design does not. Good design establishes your brand’s legitimacy; bad design undermines it. Even the most creative and innovative marketing idea will fall short if you fail to properly execute the design. Whether it’s driving sales, promoting a product or defining a brand, graphic design has a clear business purpose and a specific goal to accomplish.

Fundamentally, good graphic design should: (1) improve your image and strengthen your brand, (2) make your business stand out from your competitors’ and (3) convincingly sell your messages to customers with a strong emotional appeal. The best designs stimulate an emotional, subconscious reaction in the viewer. And this all adds up to one thing: a better small business.

Sin #2: Cheap designers are just as good as expensive designers.
You get what you pay for. This old adage is especially true in graphic design. Think of graphic design not as an expense, but as an investment in your company’s future. Would you hire your next-door neighbor to do your business taxes? Unless he’s a certified accountant, the answer is probably no. The same goes for graphic design.

If you aren’t a graphic designer, don’t try to create your own logo – and don’t hire a friend without design experience to do it either. Leave the logo and marketing materials to a professional design team. There is a fine line between getting the biggest bang for you buck and looking cheap. When you choose to advertise your small business, whether it’s with vehicle wraps or window perforations, your goal is to cut costs, not quality. From color disasters to font fiascos, don’t gamble your business’s brand away on sub-par design. Whatever your graphic needs, avoid a branding catastrophe and go with the professionals.

Sin #3: Learning the lingo is a waste of time.
In reality, learning some basic design lingo can go a long way to helping you understand the process and getting you the biggest bang for your buck. From vector images to pre-flight approval, graphic design terminology is unique, and we know it can be a bit confusing to someone not familiar with it. When we first started in the design business, we didn’t know all the right terms either! Below we’ve listed some common terms that will help you better understand the design process – and ensure you get the best end product.

Vector images – A vector image is one made from basic geometric shapes, such as rectangles, lines, circles, ellipses and polygons. Since a vector image is created from shapes, it does not use pixels, thus when the image is enlarged, the same high quality resolution is maintained. Vector images are important because they allow for easy manipulation during the design process. If you have a logo or an image, be sure to give us the file in vector format. We can also convert some graphic files to vector format, although this is a chargeable service.

Color matching – If you have already printed a logo or other advertising collateral, you will likely want to match the color of your existing material to your vehicle wrap or window lettering. In order to ensure an accurate color match, bring us a sample in person. Because color can vary from computer to computer based on a monitor, the only way to ensure an accurate color match is to view a sample in person. We understand how important color matching is for your brand, and we want to get it right the first time.

Pre-flight – When a design is in its final stages prior to printing, it is in ‘pre-flight.’ This means our production team does a final check to confirm colors and dimensions are correct before printing. Once an image goes to pre-flight check, no major design edits can be made (otherwise, we’ll need to start over from the drafting process). But don’t worry – we won’t go to pre-flight without your final approval!

Sin #4: I never plan ahead.
The key to a successful design job is planning. If you have a great idea, we want to hear about it! Our job is to help you take your idea from concept to completion. The best way to do this is to come into our shop, view our samples, and talk to us in person. If you want a custom vehicle wrap job, be sure to bring in your car. This way we can get accurate measurements and get a feel for what you want. We use computer templates as a starting point for every vehicle wrap, but specific measurements allow us to customize the templates and ensure the design will fit just right. We’ve done hundreds of vehicle wrap jobs, and know the best wrap styles for each car. Our creative team is here to help, and loves discussing ideas with customers in person. So feel free to drop by and talk to us!

Once a job is in progress, you may be anxious to find out when it will be finished. We understand – it’s hard to wait for that first design to see your ideas come to life! We ALWAYS call once a job is complete or a proof is ready. If you’re wondering when something will be ready, give us a call and we can let you know what the timeline is. While we love talking about ideas with you in person, we always feel awful when a customer stops by the store to see if a proof or product is ready. In all likelihood, it is not ready yet (otherwise we would have called you). We know you’re busy and your time is valuable, and the last thing we want is for you to waste your time – so give us a call first.

Sin #5: I need my rush job ASAP.
Custom work takes time. Every design team will do their best to accommodate your schedule, especially in the event of a last minute rush job. Deadlines change and ‘I need it next week’ suddenly becomes ‘I needed it yesterday.’ We’ve all been there, and we get it. However, keep in mind that a design shop can (unfortunately) only do so much. Your rush job still needs to be squeezed in to the regular production schedule. Quality work takes time, and rushed jobs tend to look like they were rushed.

Sin #6: I proof my work when I feel like it – whether that’s today or next week.
Prompt proofing speeds up the design process. We always do our best to get it right the first time, but we know that needs and preferences change. We’re happy to work with you on edits and revisions as many times as you need, but keep in mind that proofing and changes take time. We always tell customers to allow 2-5 days for proofing and review. This may seem like a long time, but we’ve learned from experience that the change process can move slowly.

So how what can be done to speed this up? The design proofing process will go much faster if the customer gets back to us in a timely fashion. We know you’re busy, but when you get a proof, take a few minutes to review it and let us know your thoughts. Try not to wait a day or two to get back to us – by the time you send us changes and we get them back to you, a few days will have already passed. We understand that edits can be frustrating, and we always do our best to accommodate your changes in a timely fashion. Unfortunately, we still can’t read minds (we’re working on it!) so if you don’t tell us what you need for a few days, we can’t get your changes made as quickly as we’d like.

Sin #7: There’s no need to pay for quality materials.
Cut costs, not quality. Vehicle advertising and window graphics are two cost-effective marketing techniques that generate thousands of impressions and are a great return on your investment. However, poorly designed, printed and applied graphics look cheap – and reflect poorly on your brand. Use professional lamination for outdoor signage to protect and seal your graphics from sun, dirt and the elements. This will keep your colors fresh and preserve the ink, ensuring your graphics remain vibrant. Finally, make sure the lamination is done by a machine that presses a clear layer of vinyl on top of the graphic. The alternative process, using liquid lamination that is painted on by hand, may cost less, but it is an inferior process that looks cheap and easily fades and peels.

And when you’re ready to take off the graphics or change out your look, don’t remove them yourself. Improper removal can damage your car. Bring your vehicle into the shop and we’ll take care of everything. We have the right tools to make removal easy and safe.

The Best Advertising Space You Already Own and Aren’t Using – And How to Get Started Right Now!

Between the complexities of new media marketing and expensive print, radio and TV advertising, making the right advertising choice for your small business (and staying within budget) is a challenge. Worry no longer. The best advertising for your business is right outside your front door. And even better news? You already own the space! Window Perf Graphic and Sign

If your business has a storefront, take a good, hard look at your windows. What do they say about your business to the average consumer walking down the street? What impression are you making? If you’re like most businesses, you’ve been so busy worrying about complex advertising strategies that you’ve neglected the most basic and affordable one: window advertising.

Window advertising is a tried and true way to attract customers and showcase your company’s products and services. This proven marketing strategy helps you maximize your revenue while minimizing advertising costs.

Stop selling, start marketing: generate customers who want to buy from you!
If you’re like most small businesses, the rising cost of traditional advertising has made print, radio and TV ads simply unaffordable. The Yellow Pages, once the premier advertising space for local businesses, is overpriced and no longer effective. And for all the hype, online advertising can be expensive (those pay-per-clicks really add up) and ineffective (it’s true; most of your marketing emails go straight to the spam folder).

Advertising is like sending your best salesman out into the world to tell potential customers all about your business. However, if your customers don’t see or read your ads, that’s a pretty big waste of your best salesman (and your money.) And it doesn’t matter how good a salesman you have – if your salesman doesn’t have anyone to talk to, he’s not going to sell anything.

Fortunately, if you’ve got a storefront, you’ve got a window – and that’s all you need for immediate, effective marketing! What does this mean for you? You can finally stop trying to give your customers the hard sell – your window advertisements will increase visibility and naturally bring customers to you! You can finally stop wasting your money on ineffective, over-priced print ads that don’t generate sales leads. And you can finally stop spending your time worrying about the right advertising strategy. You’ll be too busy helping all your new customers!

More impressions, more money: the marketing science behind window advertising.
The effectiveness of marketing is measured not only in dollars generated, but also in impressions. When you buy an online advertisement, for example, you may pay by ‘cost per impression.’ This means that you pay a fixed price every time a person views your advertisement. The greater the number of impressions, the better, as this indicates that more people are seeing your advertisement. For a storefront window, every person that comes by will see your window advertisement, whether they are driving past on their daily commute or walking down the sidewalk to another store. On a busy street or in a popular shopping mall, that adds up to a lot of impressions very quickly, for not a lot of money! In a strip mall, all the stores look the same. Stand out from the other stores with a fun window graphic and watch as the customers start coming!

Bold graphics, bold design: getting the biggest bang for your buck with window advertising.
Let’s face it; simple signs and ordinary lettering is boring. When was the last time a basic sign caught your eye as you walked down the street? If you have a storefront on a busy street, you need an eye-catching sign to attract foot traffic and to stand out to cars driving by.

Fortunately, thanks to the latest technology, window signs can be anything but boring. Using large format digital printers and computer cutters, graphic sign companies can produce custom, eye-catching and fade-resistant graphic displays. Their window perforations and window vinyl will get you noticed! They can even create the illusion of etched or frosted glass for a fraction of the cost of the real thing.

The technical stuff: how window advertising works.
When choosing a type of window advertising, consider your needs. Are you looking to brand your storefront or simply highlight a seasonal special? Are you advertising a storewide sale or a specific product? The most important decision you will make is the team you choose to design and install your window graphics. No matter the job, be sure to choose the reputable, experienced professionals. When properly applied, a window vinyl can last for years. However, improperly applied graphics or poorly designed graphics can sink your marketing plans and end up costing you big bucks. A professional team will take the time to understand your needs and will ensure the job gets done right the first time.

The helpful, friendly folks at Signs Now Mill Creek know the window advertising business inside and out. Signs Now Mill Creek has significant experience producing economical (and creative!) signs and graphics. Have an idea for a design but not sure how to make it work? Their experienced marketing staff and in-house graphic designer will work with you to turn your idea into reality and create a totally custom job. Everything’s made in-house, and they’ll come install it for you. Below is a list of commonly asked questions about the window graphic advertising process. If you have additional questions, just ask the friendly staff at Signs Now Mill Creek for help.

How do window vinyl get applied and how long will it take?
Window vinyl is computer cut and made to fit on either the outside or inside of your window. The process usually takes around 10 days from concept to completion, although jobs can be completed faster under tight deadlines. “Temporary” window vinyls can be custom made or use pre-cut shapes. These vinyls cling to the window and can easily be removed or repositioned multiple times.

How long will my window advertising last?
The short answer: as long as you want it to! Because window vinyl is an outdoor sign, it is always laminated to protect the sign from the elements. Your window advertising is fade and peel resistant, and designed to last for at least five years.

What if I just want temporary advertising?
Looking to highlight a seasonal promotion or special deal? Temporary window vinyls are a cost-effective, eye-catching, creative solution. These designs easily peel on and off the window, and are designed for multiple applications. So feel free to advertise a Valentine’s Day special – with the peace of mind that when the holiday is over, you can easily swap the advertisement out for a spring theme. No mess, no fuss!

Are window graphics see-through?
Some window vinyls can be designed so that you can see through from the inside while the outside observer can only see the marketing graphic. These vinyls are also known as ‘window perfs.’ The one downside to window perfs is that when it is dark outside at night, the perf will not be visible when the interior store light is on. Other vinyls are opaque, and you cannot see through them.

The bottom line: your business simply can’t afford for you NOT to use window advertising!
Your storefront window truly is your company’s ‘window to the world.’ Window advertising is a tried and true way to attract customers and showcase your business’s products and services. You already own or rent the space – so stop wasting money and energy on expensive advertisements and install window graphics today!

How to Make Your Next Business Expo or Trade Show a Virtual Marketing Extravaganza

JATA World Tourism Congress & World Travel Fai...

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In today’s inconsistent economy, everyone is trying to figure out how to best and most effectively spend their advertising and marketing dollars to get the most bang for their buck. Savvy business owners know that they should aim to effectively expose their business products or services to as many potential customers as they can, while spending the least amount of money possible. They also know that exhibiting at a trade show or business expo is a solid part of the perfect marketing plan and an excellent way to deliver their company’s message to a mass group of people. The quality exposure you receive from the attendance of a built in demographic that is tailored specifically to your product or service will allow you to make the most of your marketing efforts and gain customers for your business. 

Tried and true, trade shows and business expos are the perfect way to get your name out there, make new business acquaintances, get new leads and ultimately boost sales. So, now that you have the ingenious marketing plan of exhibiting at a trade show or business expo, how do you make sure the event is a success and that your company’s product or service stands out from the hundreds of other businesses at the exposition? 

The first thing you have to do is plain and simple: you have to get folks to come visit your booth at the event. As soon as you secure your booth space at the expo, you should start to immediately focus on getting the word out. The first plan of action is to post signs in your place of business to let your existing customers know that you will be at the expo. This is a good time to start thinking about a theme for your event because all of your signs, banners and swag (give-a-ways!) should have a consistent theme and should ‘mesh’ together to combine a solid and powerful marketing statement for your business. 

Not sure exactly what to do or where to go for guidance on your theme and signage to make your business stand out? No worries, the Signs Now Mill Creek outgoing and customer focused staff are there to help you select the perfect custom signs to announce your event. Signs Now Mill Creek is a professional marketing products provider and knows what it takes to make and design a custom sign package that will make a bold statement and get your event noticed. 

Now that your signs are ordered, it’s time to start advertising the event via online resources to ensure that everyone knows when the event will be held and where to find you once they get there. Customize your website and your (and your employee’s) email signature to let everyone know about the expo and your involvement in it. Be creative and come up with a fun and interesting contest with some cool prizes that folks can win if they visit you at the expo. You can even offer them a certificate or a coupon now that they can redeem when they visit you at the event later. Everyone loves to save money and this is a very effective marketing tool to attract visitors and traffic in your direction. Be sure to send e-mail reminders and design interesting newsletters to send to existing and potential customers and suppliers inviting them to stop by your booth for the chance to win the free prizes and pick up some company swag. Social media is also an exceptional way to get the word out about your event, so be sure to utilize your company’s FaceBook, Twitter and LinkedIn accounts to entice people to your event. If you are not yet utilizing these popular and effective social media tools, you must put this on your ‘to do’ list for today! This is a basically free marketing tool that can reach thousands of potential customers each day with the click of a button! 

So, the invitations are sent and the word is getting out about your upcoming expo extravaganza. It is now time to think about your trade show display design and what you will do to enhance your product and grab people’s attention at the event. The first rule of thumb when designing a trade show or business expo booth or display is to make sure to provide ample space in your booth for customers to comfortably view displays and for your staff to easily and efficiently interact with and speak with potential customers. Also make sure that your team wears coordinated clothes that are customized with your company’s name or logo. This is another marketing tactic that is important for promoting your brand and it is especially useful when your staff is away from your booth in other areas of the convention center to spread the word about your product or service.

Next, your custom designed exhibit should proudly spotlight your company’s logo, image, mission, and of course your products or services. This is where a bit of expertise from Signs Now Mill Creek will really help with your marketing efforts and design and keep your theme and budget right on target. The creative and experienced staff can work with your team to create high quality custom marketing materials and colorful signage that you can be proud to display. The talented in-house graphic designer can create a custom design for your event that is limited only by your imagination. The Signs Now Mill Creek crew will help you determine the best size, color scheme; graphic options and lay out to fit your vision of the perfect marketing masterpiece. They work well with all companies and can create small exhibit designs for start up businesses or extravagant exhibits for use at large shows for huge corporations. They can help you choose the best options for your business and help you decide whether you will need a fully developed display booth or just an ultra-light and foldable display. From sleek to convenient, Signs Now Mill Creek offers an extensive variety of products that will steal the show for sure! Custom trade show materials include multi-dimensional banners, stands and booths, as well as pop-up, table-top and custom displays to make your company shine. In addition they can create eye catching floor graphics, moving displays and even electronic message boards that will really drive trade show traffic your way. Signs Now Mill Creek knows that creativity doesn’t necessarily equal the biggest budget and will help you choose a trade show style that you can actually afford and that you can proudly display and rest assured knowing you have an appealing exhibit that will get noticed! 

On the day of the event, make sure to get you and your staff there with plenty of time to spare. You want to be sure your company booth is properly set up with all of your colorful banners, well worded signs and custom displays shouting your company name and website big and bold in the background. Remember, first impressions are made quickly and you really do actually have only about 60 seconds (or even less) to grab their attention and entice them into your expo marketing extravaganza of a booth for them to want to find out more. Colorful banner stands and creative pop-up displays are ideal for directing much wanted attention to your booth which will obviously result in increased sales. 

Another very important tip is to be sure to bring lots and lots of business cards and have plenty of paper and pens readily available for booth personnel and customers to make notes. Try to make your booth as creative, fun and interactive as possible. Create demonstrations that catch the attention of passersby and allow customers to get involved, so that they can get a feel for how your product works or what your services can do for them. 

Also make a note to bring plenty of collateral to the event. Marketing collateral is the lingo used for literature or other items that clearly describe your company’s mission and goals and introduces your product line or services offered. This collateral should presented in ‘make-a-good-and-long-lasting-impression quality! Ultra creative and full color professionally produced literature that will grab the visitor’s attention and create a positive association each time they see it is key. Potential customers at expos and trade shows can sometimes find themselves overwhelmed with the number of booths displayed at the event or get side tracked with their business colleagues and choose to simply collect the information and literature to peruse at a later time. Just because someone walks away from your expo display without showing obvious interest, does not mean they have none at all. It is a good idea to provide those potential customers with something to take back to the office that will keep them thinking about your product and inform them what exactly you have to offer them. This marketing effort could lead to numerous future sales for your company. 

Of all the things you sell, you and your employees are the very best ambassadors of your company. Never under estimate the power of teamwork! No matter how well your exhibit is set up or how snazzy your booth and display signs are, you run the risk of losing potential customers if your staff appears to be out of their element. Be sure to set up extensive, proper training for your sales staff prior to the event to make sure they are aware of their specific roles and expectations. Make a schedule that reflects designated shifts and break times, if necessary, so that your booth is manned at all times. Also, be clever enough to choose the most friendly and personable people who work for you to represent your company at the expo. 

Don’t just sit behind the booth; stand up in your booth and smile! Avoid “can I help you?” phrases, as an effective expo team should engage their booth visitors and talk to them as friends, not strangers. Chat with them and find out what aspect of your business they are most interested in and be sure to go out of the way to ensure they get the information, literature and contact information for the person that can best help them with that product or service. But, be careful not to be too chatty…remember the “80/20 rule” which is to listen 80% of the time and talk 20% of the time. This will allow you to better know exactly what the visitor is expecting to learn about your company and lets you help them more efficiently. If possible, invite them to your location or schedule an appointment at their place of business for an informal sharing of knowledge to see how you can possibly work together in the future. Also be sure to get a business card or at least their email and mailing address for follow up and ‘thank you’ notes after the expo. 

When your wildly successful marketing event is over, be sure to follow up with your booth visitors – affectionately known as ‘potential new customers.’ A short ‘thank you’ for stopping by and an offer of additional information or answers to their questions could bring a sale your way. This should be done promptly after the event, because the sooner you make contact with these folks, the better the chance your business will stand out and make them remember you. Personalized efforts work much more effectively than a bulk email or mailing. An individual email or letters are most appropriate and get great results. 

10 Ways to be More Attractive at an Expo:
1. Have a visual point at your booth
2. Have a photo album with success stories and pictures.
3. Have a drawing for something that is valuable and attractive to your customers.
4. Candy bowl. One they have to reach deep into. Don’t fill it up – let it look like there isn’t much left. That’s even more attractive. They want to reach in before it’s all gone.
5. Hire an intelligent model with a marketing background to assist you. Someone “very attractive” will draw visitors in, and their intelligent presentation will convert many visitors to customers.
6.Do what grocery stores do – demonstrate how to use your product.
7. Wear clothes with your logo. Name tags are great for participants but displaying your logo or name is important for building your brand, even when you’re away from your booth.
8. Don’t just stand behind the booth.
9. Stand up in your booth and smile.
10. Display your web site name big and bold in the background.

Ready to make a statement at your next trade show or business expo? Signs Now Mill Creek can promote your business event with high-quality full color signage, banners and digital graphics to help your business rise above the competition. In addition to their trade show exhibits, displays and construction, they also excel in dimensional signs and letters, ADA/Way finding systems and illuminated and digital signage. 

In addition to all of their professional signs for your business and events, Signs Now Mill Creek also offers the highest-quality vehicle graphics in the industry. A professional vehicle graphic solution can be an effective way to promote your business. This eye catching vehicle installation serves as a moving billboard that will get your message out there to literally thousands of potential customers each morning and afternoon during rush hour alone! Each time you parade your vehicle around town, you are watching your well spent marketing and advertising dollars work for you! With today’s modern technology, Signs Now’s vehicle graphics can even cover most of your windows, while allowing you to see outside without an obstructed view. Signs Now Mill Creek has  a professional onsite oversized garage for the proper installation of graphics on large vehicles. The dust free sealed area provides a temperature controlled environment for ideal working conditions and a pristine installation process no matter what the weather is outside. If a full vehicle graphic doesn’t quite fit your business plan or budget, choose from vinyl or magnetic lettering to can get your business vehicle rolling today! 

All orders are fabricated and assembled in-house by their professional and experienced staff at the Mill Creek location and they can install onsite or at the customer’s location in some situations. All work is covered by the Signs Now Mill Creek ‘Letter Perfect Guarantee’. Rest assured that if their signs, banners, or any other finished products are not letter perfect, they vow to make them absolutely perfect at no extra cost to you. No job is done until you are 100% satisfied. 

We are the one and only original Signs Now Mill Creek store. Our Graphic Design Studio is located at the border of Mill Creek and Bothell. Be sure to visit this location for high quality and unmatched professional service from the best staff in town! Signs Now Mill Creek is based in Snohomish County in Washington State and effectively and efficiently covers the following communities:  Mill Creek, Bothell, Lynnwood, Everett, Marysville, Kenmore, Woodinville, Kirkland, Redmond, Bellevue, Edmonds, Mukilteo, Sammamish, Renton, Tukwila, Medina, Mercer Island, Capitol Hill, and downtown Seattle along with the broader Seattle region. 

Contact the Signs Now Mill Creek team for your marketing needs. We make promises and deliver results. We render designs and bring them to life. We capture your image and message and make them larger than life. You can expect all that from Signs Now Mill Creek…. and More! 

To find out more about what custom signage can do for your business, please contact Signs Now Mill Creek today. With signs from our company, your options are virtually limitless!

Fool Proof Recession- Advertise!

Broadway show billboards at the corner of 7th ...

Image via Wikipedia

What is the number one way to combat the recession? Cutback expenses? –Maybe. Possibly lay-off employees?—Maybe. Advertise? –Yes!

     No one likes to admit the lull the recession has put in the economy, but, time to deal with the facts. Did you know that America has dealt with six recessions the past 60 years, and has made it out of each one? The number one way to come out on top at the end is to advertise. Although it may be hard to believe, advertising does benefit businesses in the long run.

     With times like these though, advertising costs are voluminous. According to the Entrepreneur and Self-Employed Business Journal:

A twenty-six week sponsorship of a local news program with a thirty second spot running once a week and four additional thirty second spots, one in each locally produced sporting event (high school and college) would cost $2,000 per month. Meaning a twenty six week sponsorship would cost $11,000. A2½” x 6″ ad in the Yellow Pages for one year is $3,447.00. A half-page ad would cost $7,567.20 for the year. In the top 100 Radio Markets a 60 second drive time ad would cost $8.61 per 1,000 customers reached. […]In a joint study done by Oregon State University and Western Oregon University dated April 19, 2009 they found that: ‘Firms that are able to increase advertising during recessions are likely to have stronger future earnings.’ The researchers studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms listed on the public stock exchange.

     With advertising expenses such as they are, who can afford it? However, there IS a way you can advertise—without the exorbitant fees! Did you know that there is an advertising medium that has a onetime fee of approximately $2,500-$4,500—and will last you approximately 5-10 years (maybe longer, if you go to the right place)?  Did you know that this form of advertising will generate approximately generates between 30,000 – 70,000 impressions on a daily basis? What is it— Vehicle Wraps!

 You heard right! Vehicle wraps are a great way to advertise your company, display work that you have completed, and improve your business’ image.

Vehicle wraps also protect paintwork against sun damage, minor abrasions, and small stone chips. The vinyl can also be easily removed (if you ever sell the vehicle, or change your graphics), and it leaves the original paintwork in the same condition when it was wrapped.

Other benefits of a wrap include:

  • Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Vehicle wraps demand attention wherever they go and advertise in the highest visibility areas—including densely trafficked areas of cities, towns, shopping malls, restaurants, highways and byways.
  • Vehicle Wraps not only get more impressions, but over the life of the wrap, they also cost less per person reached (versus traditional outdoor advertising).
  • Statistically, very few vehicles are wrapped. This means you are doing something your competition is not—therefore, you will “stand out in a crowd.”
  • When driving your vehicle outside of business hours, your vehicle wrap continues to market and promote your business 24 hours a day, 7 days a week.
  • You can also add reflective vinyl so your information is readily seen at night, such as your phone number, email address or web site. (It can also reduce the risk of night time accidents because you are more visible.)

According to an Arbitron Study:

By illuminating outdoor advertisings all night long, advertisers can increase audience impact by 16%. Nationally, overnight (11PM- 6AM) car audiences reach 36.2 million and increase advertising impressions by 16%.

The Study further said:

The greater the time spent in-car and on the road, the more likely consumers will try new products and services. Overall, about 30% of all Americans indicate they “like to try new products and services.” Those who spend the most amount of time in-car weekdays are 13% more likely to want to try new products and services (34%). Advertisers wishing to reach consumers who are more oriented to trying new products and services will find a more ready audience with out-of-home media.

According to an Arbitron Study, an average of 15 hours per week is spent in-car,
which equates to approximately 14% of person’s waking hour.

 

Thus, the more time you spend driving your vehicle, the more awareness your business gains. With traffic as it is these days, why not get some advertising in while you are sitting in traffic? Vehicle wraps are economical, are a great way to snazzy up your ride, and it will pay for itself over and over again.

Come into Signs Now Mill Creek today to receive a FREE estimate! If you would like to review work completed by Signs Now Mill Creek, please visit our website at http://www.signsnowmillcreek.com/, or visit our Facebook Fan Page at www.Facebook.com/MillCreekSignsNow.

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