Tools in Marketing Small Businesses, Advertising How To Tips and Effective Signs and Banners in Seattle

Good to Know Tips and Tools in Marketing!

Marketing: how is yours doing? Marketing is the number one way to help get the word out about your small business. Without it, potential clients could go on uninformed about your business. Thus, helpful marketing tips can help increase your sales and volume of work. Below are a few pointers to help you “Stand Out in A Crowded World.”

Did you know, you have only 1.3 seconds to grab someone’s attention with your signs and graphics?

Did you know, as a general rule of thumb, that it is good to calculate 1-inch letter height for every 10 feet of viewing distance?

Did you know that a high color contrast factor can improve legibility? Some combinations are easier to read than others. Also, some might be easier to read during daylight hours while more difficult to read during the evening’s dimmer light. It’s therefore very important to keep these factors in mind when deciding on the colors of your text and the colors of your graphics.

Visibility – The sign should be sized appropriately for the viewing distance. Generally, you will need an inch of letter height for every 10 feet of viewing distance. The sign should also be placed in a location with maximum exposure to the target audience.

Readability – The sign should be organized in a manner that readily conveys its intended message. Key words and phrases should be emphasized with larger letters, bolder type styles and additional colors. Ideas should be grouped logically and separated by layout and spacing. Graphic elements, especially digital color graphics, can greatly enhance the speed and thoroughness of communications.

Notice-ability – The Sign should incorporate some design elements that will help it stand out conspicuously in the landscape. Color contrast, changeable components, motion, uniqueness of design and/or subconscious attraction can serve to make a sign more noticeable.

Legibility – Type style selection is critical to the effectiveness of a sign. The proper font should convey the desired image without sacrificing the ability to distinguish individual letters. Take note that script and specialty fonts may project an elegant image, however they should only be used for short viewing distances and only in combinations of upper and lower case letters.

Color & Contrast – A high color contrast color will improve legibility. For example: Black on Yellow or White on Black etc. Color contrast can be strengthened with an outline or drop shadow.

Distance & Visibility – Be sure your signs have maximum impact by making them visible from a predetermined viewing distance. As a rule of thumb, it is good to calculate 1 inch of letter height for every 10 feet of viewing distance.

Signs Now Mill Creek is a premium graphic design company for the discriminating client that provides Marketing tools and services to businesses. Whether you need something as small as business cards or designing a graphic for something as big as a bus – we are there for you! We help you release your inner creativity, then we design and fabricate inside our studio and install at your location or ours!

Click the image below to take you to Signs Now Mill Creek:

Seattle Signs Custom Built
Seattle Signs Custom Built

 

Place Your Sign Order At The Best Sign Business in Seattle!

When you purchase a banner or business signs, you are buying more than a simple sign. You’re making an investment in your company’s brand and sending a message to the world that this is your business. Nothing screams unprofessional and damages your brand like a boring, generic sign with bad graphics!

It’s your brand, so why trust it to an online vendor? When your sign looks cheap, so does your business. From color disasters to font fiascos, don’t gamble your business’s brand away on sub-par design and inferior products. In a world of sprawling big box stores and giant corporations, small businesses need to build a strong brand so customers know who your business is and where it’s located. A strong brand translates into a strong relationship with your customer base, and allows you to cultivate a strong culture around your product, service, or organization.

Our custom-designed signs will help you build a strong brand by attracting attention, getting your company noticed and ensuring your business is remembered. Our signs translate enthusiasm into sales – helping you spend less time chasing down sales leads and more time serving customers. Even better, our friendly sales staff ensures your sign gets printed the right way the first time, no time consuming returns or expensive changes required.

We are the best signs business in the Seattle region!

Click the image below to take you to Signs Now:

Seattle Signs Custom Built
Seattle Signs Custom Built

Among Sign Companies in Seattle, Everett, Lynnwood and Woodinville

We are among the best sign companies in the Puget Sound and for that matter in Washington State!

Whether your company is down in Seattle or up in Edmonds we are here to help you succeed. As a reputable and trustworthy sign company, your success is so important to us! You are important to us!

You want the best, you got the best! We love it when our customers bring us their business energy! We live that and eat that! We ride that energy because when you succeed, we get really excited!

Click here for new signs custom built, vehicle graphics and trade show displays!

Reliable, trustworthy and confident, that’s our service guarantee! Our Seattle guarantee!

Here are just a few things that this Seattle region sign company does:

Digital Color Prints (Large/Wide Format) in Seattle,
Fleet and Vehicle Graphic Experts in Seattle,
Indoor / Outdoor Signage in Seattle,
Business Cards, Brochures in Seattle,
Labels, Decals, Stickers in Seattle,
Tradeshow / Convention / Expo Exhibit Displays in Seattle,
Equipment / Product Graphics in Seattle,
Magnetic Materials in Seattle,
Banners in Seattle,
Window Graphics in Seattle,
Ready To Apply (RTA) Graphics in Seattle,
Dimensional Letters in Seattle,
Monument Signs in Seattle,
Construction Signs in Seattle,
Real Estate Signs in Seattle,
Retail Signs in Seattle,
Point Of Purchase (POP) Signs in Seattle,
A-Boards in Seattle

We are a star among Seattle sign companies in the industry when it comes to building your new signs. If the tools in your marketing require a new look or a face lift, then count on Signs Now in Mill Creek to give you the edge! Our in-house staff will provide you the guidance and the service you need to be successful. We have an onsite graphic designer who will work with you by listening to your needs and providing you a solution. The staff is known for its reliable service and you can be confident that you will be receiving the best support in the industry so that you will have the best new signs. We don’t just build a sign. We design it. Most importantly, you will have the best design around. Whether you are looking for new signs, expo displays or car decals, we will have what you need to help you drive your sales. Did you know that on average you have 1.3 seconds to grab someone’s attention? That’s the average amount of time someone spends looking at a piece of advertising. Therefore, you want to make that 1.3 seconds count! This is especially important in small business marketing! Put your work into the hands of professionals who will confidently put you ahead of the curve by providing you the best tools in marketing your small business!

Among sign companies in Edmonds, Mukilteo, Kirkland, Redmond and Bellevue we also serve these areas, too!

 Click the image below to take you to one of the best sign companies in the Seattle region!

Seattle Signs Custom Built

Seattle Signs Custom Built

Custom Banners & Signage: Stop Settling for Less When You Can Have More

In today’s challenging economy, the ability to shop online and cut expenses is typically a huge benefit for small businesses. Whether it’s bulk orders for office supplies or comparing costs for phone services, saving a few dollars here and there really adds up. While we love a good deal (and who doesn’t?), when it comes to custom banners and signs, however, you should think twice before placing an order through an online discount sign shop.

All too often, we talk to customers who have had disappointing, frustrating and expensive online sign ordering disasters. While online sign prices may initially seem like a good deal, your quest to save a quick $20 on a sign order may ultimately cost you hundreds of dollars more. The majority of customers who order signs online end up returning them due to problems with printing, the color, the sign material, or the overall design. Online sign disasters waste your time, create undo stress and aggravation, cost you new business, and may even embarrass you in front of your peers and clients.

If you’re buying online, then you’re using online templates that the online store provides. You’re using the very same online templates that other companies are also using. Ask yourself these questions. Isn’t your business special and unique? Isn’t your business better than your competition? Doesn’t your company deserve more than a template that everyone else, including your competition, is using? If you believe in your brand, then make sure it is reflected in all that you do. That’s what will separate you from your competition! You care about the details, they don’t!

When you purchase a banner or business sign, you are buying more than a simple sign. You’re making an investment in your company’s brand and sending a message to the world that this is your business. Nothing screams unprofessional and damages your brand like a boring, generic sign with bad graphics – and that’s what most customers end up receiving when they order online.

Sometimes, it’s just better to shop and buy in person. You wouldn’t purchase a car without test-driving it. And you wouldn’t buy a house without inspecting it first. Buying a sign is the same. It’s easier to purchase your sign in person from knowledgeable professionals and get it right the first time.

Below is a list of comments we’ve heard from customers who used online banner or sign printing services and regretted the results. (Yes, the comments are real… we can’t make this stuff up!) But don’t worry – the friendly folks at Signs Now Mill Creek are here to help!

“My banner ended up costing me more when I ordered it online!”

Using banner signs is a great way to advertise your business for not a lot of cash when compared to traditional print advertising. However, not all banner signs are created equal — beware of extra costs! Some online companies charge additional fees for graphic design assistance or image processing that can really add up. Want a custom size? That will cost extra too. Big online companies print cheaply by using four or five basic sizes. If you need a custom fit, you’ll either pay extra (be prepared to wait at least an extra week for delivery, as well) or won’t be able to get the size at all. Need your sign this week? A quick turn around means overnight shipping, so you’ll have to pay extra (anywhere from $29 to $45 and up) for rush shipping and delivery.

“I just don’t like my sign – it doesn’t look how I imagined it would.”

There’s nothing worse than seeing your new business signs for the first time… and being completely disappointed in the results. From flimsy fabrics that look cheap to poor print jobs and incorrect color matches, the sign may “look” similar to the proof you saw online, but be totally different than how you imagined it.

How could the sign company you trusted let you down like this? Were they even paying attention? Answer: they probably weren’t. And now, unfortunately, you’re stuck with a bad sign. Depending on the company’s ‘customer satisfaction guarantee’ you may be able to return the sign for a partial refund and an exchange. However, unless there’s a serious workmanship flaw (such as the sign arriving broken or otherwise damaged) chances are that you’re now stuck with a sign you can’t use. Not only is your money gone, you’ve also lost valuable time and energy. Even worse, you may be unprepared for a major conference or exhibition, and your storefront window will continue to sit vacant. The opportunity cost for poor signs is huge.

Avoid buyer’s remorse by working with our in-house graphic design team. They’ve helped hundreds of businesses design creative, eye-catching graphics, signs, vehicle wraps and more. These professionals are experienced, easy-to-work-with, and know how to take your ideas from conception to completion. By working with an in-house design team, you can go back and forth with a designer until the sign looks just right – and you can even see mock-ups and sample prints. We’ll help you tailor your message for maximum impact. That’s the kind of personal service you just don’t get from a computer or call center.

“My banner broke!”

This one always breaks our heart. But the old adage really is true; you get what you pay for. Whether it’s a flimsy vinyl material, improper hemming or grommet attachment, or poor quality ink, sloppy craftsmanship catches up with you. We’ve heard horror stories from customers who ordered signs online, displayed them in their store window or at a major exhibition, and had the vinyl stitching unravel, the grommets break or the flimsy fabric crumple.

Here at Signs Now Mill Creek, we only use high quality vinyl and ink. The finest materials and the finest professional craftsmanship produce the finest end product. Guaranteed.

“The colors on my sign are wrong – they don’t match my business logo and look terrible against the background; the green shade looks like someone threw up on my sign!”

Any graphic designer will tell you that color matching is a tricky business. Colors look different from computer monitor to computer monitor, depending on the natural calibration of your screen. A soft blue on one computer may have an eerie, other-worldly glow on another computer, and shades of green can morph from a calming summer day to an unfortunate color resembling throw-up. (Definitely not what you had in mind for the big product expo!) The blue in your company logo may look great printed on your business cards, but terrible against your sign background. And if you don’t know the exact color (a Pantone number or hexadecimal code your printer used to produce the blue), matching the blue in your sign to the business card using a computer monitor is nearly impossible.

Matching colors in person, however, is easy! Bring your printed color sample into our shop and we’ll make sure your sign gets printed with the right blue. During pre-press, we can even print a sample to ensure the blue not only matches your logo, but also looks great against your background sign color. And if you don’t like something, we can quickly switch colors on the spot for you – you won’t have to wait 7 to 10 days for a new sign to arrive in the mail.

“My banner sign arrived damaged – one side was completely torn.”

After waiting 10 days, the box containing your sign finally arrives! You tear open the box, carefully pull out your new banner and… find that your sign is damaged. It happens. We’ve had customers tell us that their signs arrived torn, partially ripped, with broken grommets, uneven stitching, or otherwise damaged. Sure, some online companies may offer ‘workmanship guarantee’ where if there’s a problem, you can send it back for a full refund and replacement. But retuning a sign takes time. You’ve already waited at least a week for the first sign… and now you’ll need to wait another week for a replacement? Not to mention if your sign arrives Friday and you don’t realize there’s a problem until later in the day, you’ll have to wait three days until the next business day (Monday) to call or email customer service. And what if Monday’s a holiday? Or what if you needed your sign for that weekend?

The good folks at Signs Now Mill Creek take pride in their work, and have a personal relationship with each and every customer. In the world of online banner stores, you’re just another order fulfillment number. At Signs Now Mill Creek, we know your name, your business, and the name of your dog, too. We’ll never give you a damaged sign, and if you ever feel there’s a problem with our product, we’ll have you a replacement for you as soon as possible. Here, you get to talk to an actual human being, not an automated answering service, so your work is done right the first time and your problems get fixed fast.

The bottom line: It’s your brand, so why trust it to an online vendor? When your sign looks cheap, so does your business. From color disasters to font fiascos, don’t gamble your business’s brand away on sub-par design and inferior products. In a world of sprawling big box stores and giant corporations, small businesses need to build a strong brand so customers know who your business is and where it’s located. A strong brand translates into a strong relationship with your customer base, and allows you to cultivate a strong culture around your product, service, or organization.

Our custom-designed signs will help you build a strong brand by attracting attention, getting your company noticed and ensuring your business is remembered. Our signs translate enthusiasm into sales – helping you spend less time chasing down sales leads and more time serving customers. Even better, our friendly sales staff ensures your sign gets printed the right way the first time, no time consuming returns or expensive changes required.

And just in case the real-world experiences of some very frustrated online sign buyers is not enough to convince you of the dangers in online sign shopping… think about shopping locally. Shopping from a local sign company (whether its us or a competitor down the street) is an investment in your community. Local tax revenue supports important parts of our community such as buses, schools, roadways and infrastructure. Employees who live locally spend their money locally. If you buy online, chances are the sign company is located out of state, and your money is not being invested in our community.

So stop settling for less when you order online (an inferior product, poor customer service, sloppy graphics, incorrect colors) and get more with a custom sign job from Signs Now Mill Creek.

How do YOU measure two years?

How do you measure two years? In custom vehicle wraps and signs sold (thousands). In increased sales (up 70% in the last year alone). In local businesses we’ve proudly served (more than 700… and counting). In days spent helping customers (over 730; our friendly staff is always available to help).
 
As we celebrate our 2nd year anniversary here at Signs Now Mill Creek, we’re proud to measure the last two years by each and every satisfied customer. And we’re even prouder to say that we’ve got thousands of them.
 
We know these last two years have been difficult ones for our local businesses. While the worst of the recession is (hopefully) in our rearview mirror, businesses are still struggling to make a profit. And with the economy slow to recover, small businesses in particular are feeling the pinch, and looking to cut back on expenses.

That’s why we’re proud to have helped hundreds of businesses slash their marketing budgets by delivering quality, customized vehicle wraps and signs. Rather than paying for expensive and ineffective radio, TV and Yellow Page advertisements, we’re helping local businesses get the biggest bang for their buck.

Signs Now Mill Creek helps businesses take advantage of advertising space they already own, from storefront window to cars, and maximize their revenue while minimizing advertising costs. This cost effective marketing delivers real results for small businesses by generating more impressions, more customers — and most importantly — more money.

The Signs Now Mill Creek Team doesn’t just make marketing tools – we design them. We create and build signs that command attention. Whether they’re on your car, your window, your storefront or your business convention, our custom-designed signs will attract attention, get your company noticed and ensure your business is remembered. Our signs translate enthusiasm into sales – helping you spend less time chasing down sales leads and more time serving customers.

Whether we’re customizing vehicle graphics, window signs, wall logos or tradeshow banners, our signs are made to order. We consult with you to make sure we communicate the right message to the right audience, and that we do so with brand clarity and consistency. Our large design studio and professional staff provide enhanced customer service.

We’re proud of our talented, dedicated and engaging staff who all genuinely love their jobs. The good folks here at Signs Now Mill Creek are committed to doing whatever it takes to deliver the best signs for your business. And it shows.

Despite these challenging economic times, our sales grew over 70% in the last year alone. We received two sales awards recognizing our outstanding customer service and quality signs. And for that we owe a big thanks to you, our loyal customers.

As we look forward to the next two years (and more), we proudly renew our commitment to delivering quality, friendly customer service, to keeping our signs fun, energetic and fresh, and to helping your business cut expenses and increase revenue.

From our family at Signs Now Mill Creek to yours – we hope your business measures the next two years in increased sales, successful marketing and most importantly, in satisfied customers.

Magnetic Signs and Materials

Horseshoe magnet

Image via Wikipedia

Magnetic materials allow you to use the same vehicle for both professional and personal purposes. Magnetic signs help you achieve a professional image during business hours and are easily removed when they’re not needed.

Come into Signs Now Mill Creek today to receive a FREE estimate! We have the best signs in Seattle and we’re right between Lynnwood and Everett. Please visit our website at http://www.signsnowmillcreek.com/, or visit our Facebook Fan Page at www.Facebook.com/MillCreekSignsNow.

United Way Community Celebration

Signs Now Mill Creek will be attending the “United Way Community Celebration” event tonight. Here’s the premise: The United Way will celebrate our 2009 campaign award winners and all donors who are helping improve people’s lives. Like food, shelter and transportation, every donor, advocate and volunteer is a “basic need” for success.

www.uwsc.org

January Customer of the Month

     Another month has come and gone, which can mean only one thing: Customer of the Month! For the month of January, Rachel James, owner of the Mill Creek Hot Yoga, has been awarded as Signs Now’s “Customer of the Month!”

     After practicing yoga for several years, Rachel James thought that the Mill Creek area needed a yoga practice to be added to the community, thus she opened her store on April 15, 2008. What can Hot Yoga do for you? Hot Yoga has a specialized workout that can help you burn up to 1,200 calories per class. Classes are offered in a spacious room that boasts 1,350 square feet. Rachel remarked, “It is the best workout you will ever have.” Yoga not only gives you a good workout, but stretching can also help heal your body and reduce your stress through relaxation. Right now, Hot Yoga is currently offering a great special for new students: 1 Month of Unlimited Yoga for only $19.95!

     Outside of work, Rachel enjoys other types of workout activities such as the gym, running and walking.  She also likes to spend time with her family and friends and is actively involved in her church.

As Customer of the Month, Rachel will receive a FREE box of Frost doughnuts, and a Company Bio on the Signs Now Homepage for the rest of the month of February. Each month, we will pick a customer that “Stood Out Amongst the Rest.”

Stay tuned for February’s Customer of the Month, who knows, it could be you!

16521 13th Ave. W Suite 104
Lynnwood, WA 98037
ph: (425) 741-6858

www.hotyogamillcreek.com
yoga @hotyogamillcreek .com

Signs Now Mill Creek WS DOT Certified and MBA Member

The Mill Creek Super Store is certified by the Washington State Department of Transportation to fabricate traffic and construction signs. The Super Store is also a member of the Master Builders Association.

2010 Mill Creek Festival and the “Best Kept Secrets”

The last meeting occurred on Tuesday, January 19th around midday at Mill Creek City Hall. Quite a few folks were present and eager to begin the execution phase of the festival. Additional ideas and planning activities were also inventoried. There are a lot of different functional areas that must be covered. For example, securing sponsors, organizing the two stages, provisioning the food areas, handling the childcare and the biggest of all is planning out the infrastructure and getting the buy-in of local businesses surrounding the area where the festival will be held. The last topic is challenging. Opinions of the local business owners and property managers vary. Some are very supportive because they recognize that the Mill Creek Festival generates mid range and long term benefits for them and the community. When you have twenty-thousand people show up over two days you can bet that it generates a buzz. Furthermore, the attendees discover new businesses that they might not have otherwise discovered. The attendees tell their friends and family. There are plenty of little “best kept secrets” within the Mill Creek community waiting to be discovered by the broader community. The smart, leadership oriented business owner understands the long term benefits of the Mill Creek Festival. The festival induces new distribution channels of business opportunities and the sharp business owner recognizes that this is valuable to the community because we all share in that when our community prospers. Business is about letting people in. The Mill Creek Festival is a celebration for the people of the region. It raises long term awareness and the additional revenue that it generates helps the community grow and prosper. Let’s turn the page on the recession and share in prosperity beginning with 2010! When you visit with local Mill Creek shops, let them know how you feel about the festival!

Follow

Get every new post delivered to your Inbox.

Join 4,830 other followers

%d bloggers like this: