July 29, 2013 Leave a comment
Why Window Stickers Work
With most marketing collaterals now digitized, you’re probably wondering about the effectiveness and relevance of window stickers – those small, colorful, graphic items that get distributed at marketing events and promotional activities. The answer is yes, indeed, they are. Customers use stickers of brands they’re proud to be associated with. They also love to help with the marketing if they support or they’re satisfied with the company’s product and services.
If you have an upcoming marketing campaign, don’t forget to include window stickers. These marketing collaterals can do wonders for your business, especially because of the following reasons:
Window stickers are widely used
Whatever industry your business is in, you can be sure there will always be someone who’d love to use your stickers. And it all boils down to the design. If you want people to use your sticker, put yourself in their shoes. Think what would convince you to stick it on your car window. These days, blatant promotion is a no-no. Unless you have a really cool logo or a highly reputable brand, the best thing you can do is come up with a creative design and just make your logo or brand elements more prominent.
Window stickers offer flexibility
Who says window stickers are only used on glass surfaces or cars? These days, people will use it on whatever surface they see fit. This is especially true if you’re targeting the younger demographic. You will see them using the sticker on their bags, notebooks, or even on their laptops. Again, it all boils down to design. If you play to their tastes and interests, you won’t have a hard time eliciting the action you want.
Window stickers are cost-effective
Custom marketing collaterals can be costly despite the technology available these days. Still, window stickers remain one of the most cost-effective. The savings go up when you get them in bulk. The materials available these days are also more durable. You can be sure these stickers are great investments, as they’re built to last for a very long time.