Marketing: the word itself evokes a ‘yay’ or ‘nay’ with business owners. Whether skeptic or believer, it is time to re-evaluate. With a saturated market, trying to market these days can be viewed as a mountain or a challenge. The challenge, here and now, is to redefine. Marketing is not a one-time step; it is a process. It takes three times for a potential customer to see your sign before they actually recognize your advertisement. At Signs Now Mill Creek, the staff takes time to evaluate your marketing needs, so that your sign “Stands Out In a Crowded World.” Come in for a free marketing consultation today!
Who Should Consider Marketing Themselves Now?
There has never been a better moment to market your business. Consumer confidence continues to inch up and that confidence powers sixty to seventy percent of the economy. Market yourself before the rebound. A number of business owners within the Seattle region have said to us that they are distinctly busier this month (November 2009) by contrast to November 2008. Recently, I spoke with a business development person who works in the commercial division of a security company that provides monitoring and security equipment for business and residence. It is a very well known national company that most would be familiar with. He told me that last year after the financial meltdown his corporate office passed to him just barely five or six leads per month. Since then that has grown more recently to about twenty-four leads per month. He can longer keep up and his office is now going to provide him additional help through a new hire.
In another example, the owner of a landscaping company told me that his business completely froze this time last year. He received virtually no calls for work. It was brutal. This November his business seems to be back on track and growing. He told me that there have been instances of referring work to other landscapers because he simply did not have enough time or resources to handle any additional workload.
The security consultant and landscaping owner spend most of their time outside meeting with businesses throughout the region. Both say that construction seems to be picking up. Construction sites are moving again. Earlier this year construction had virtually dried up, but during the last few months, it seems to be on the rise. Last year in November of 2008, there was a one-year inventory of newly constructed homes on the market. This year, only a six-month supply remains and as that inventory depletes it adds pressure to begin building again because developers have a need to keep their pipelines flowing.
Marketing your brand between now and the next up turn is an excellent way to get ahead of the curve while your competition is still indecisive. That indecision has left a large vacancy of brand messages in the market place. You can thank the Great Recession for forcing your competition to stick their heads in the sand! Your brand has the greatest potential to be seen more than any other time of the last seventy or eighty years, but you must act now! Waiting too long will assuredly be too late because at some point your competition is going to start marketing. When that happens, the flood of your competition’s marketing messages will make your messages harder to be seen. So, why share the market place with your competition? Do not share it! Take it!
Let others know who might need this insightful help. They could be your family, friends, peers or neighbors. Here are few examples of people who really need to act.
Business owners who own utility vehicles that provide services or deliver goods. For example, they could be contractors, electricians, plumbers, florists, landscapers or restaurants. Many utility vehicles on the road today do not have marketing graphics. That is a big mistake! Sometimes you will see a vehicle without a phone number or the lettering is too small. Other times you will see vehicles that need their graphics refurbished because the graphics are worn out. Remember that your customers judge your services or products by how well you maintain your brand. Fix these problems!
Other business owners who may be thinking of trade shows or conventions. Now is the time to involve yourself in trade shows so that you can get your brand out in front of the consumer.
Still others might be people who are getting ready to open a brand new business and are in need of indoor or outdoor signage, business cards or brochures.
Do not miss this opportunity to market yourself! The time is now!
Become a Facebook “fan” of our Mill Creek Signs Now Profile
We just created our Facebook business profile, so please connect with us at www.Facebook.com/MillCreekSignsNow
Check out funny signs and latest happenings!
Post-Style Commercial Sign for Mill Creek Town Center
Post-style signs are permitted in the Mill Creek Town Center plaza, but the sign must adhere to the following codes:
- Maximum height is 4 feet and that must include the sign face
- The sign face is a maximum of 2 feet by 2 feet
- The sign frame must be constructed of black wrought iron or a similar material
- The sign face should be rigid so that it does not easily bend or break
- The sign can only be displayed during business hours
- Only one post-style sign is allowed per business
- For multiple businesses located in the same building that has a common entry, only one sign shall be displayed at any one time
- A temporary sign permit is required from City Hall; it is recommended that you get the permit before purchasing the sign
- A pilot program is in place until January 2011:
- You may display your sign anywhere on the property that belongs to your unit’s building
The sign structure can be very heavy and so you will notice in the pictures that the sign we carry has wheels for easy mobility!
Professional Trailer Lettering and Graphics for Trade Show and Conventions
Recently we finished a project for a client that has been with us since we opened. Romac Industries is located within Canyon Park in Bothell. Canyon Park is located next to where Bothell-Everett Highway and the I405 intersect.
The interior of the trailer has been custom fitted with examples of piping. They plan to take the trailer to trade shows and conventions to show off some of their very high tech pipe work.
Romac is a 100,000 square foot manufacturing center. They saved this trailer all summer just for us. That is very kind of the Romac staff!! You can bet that if Romac relies on us, then you can rely on us, too!
The following is an excerpt from the www.romac.com website:
Since 1969, Romac Industries, Inc. has been manufacturing superior pipe fittings and tools for the waterworks industry.
Innovation is a tradition at Romac. Since the first all stainless steel repair clamp, Romac has led the way in bringing the industry new and better products.
“Why settle for an imitation when you can install a Romac Original?”
Quickie Refresher About Who We Are and What We Do!
Signs Now Graphic Design Studio
425.481.4900
18002 Bothell-Everett Hwy, Suite 6
Mill Creek, WA 98012
For Self-Promotion and Brand
Consistency, All Signs Point to
Signs Now!
What do you look for in a sign center?
Business cards that make people want to keep them? Right up our alley! A hanging or wall-mounted building sign telling customers, postal delivery service, and everyone else not just where you are, but who you are? We love and welcome the challenge. Or how about something a little more complex…let’s say a building mural or a 30’ convention display complete with all graphic content and verbiage? Now you’re REALLY speaking our language.
Signs Now does them all, and anything in between you can conceive of!
Still, you have choices…we’re not the only signage company “in town.” So let’s have a look at what sets us apart…especially since these are the qualities that allow us to help set YOU apart.
Signs Now Signature Services:
- We don’t just make signs….we design them!
- Whether you’re covering a building, wrapping a vehicle, directing, informing, or advertising…we have a solution for your business. Our unique digital solutions allow us to offer a variety of digital color products from small to large, indoors to outdoors. If you can imagine it, we can make it reality.
- We consult with you to make sure we communicate the right message, to the right audience, and with brand clarity and consistency.
- We design and build signs that COMMAND attention. Whether they’re stand-alone or exist in a convention-like environment, our custom-designed signs will be noticed, attract attention, and remembered.
- Our design ideas and executions are market savvy. From race-car hip to corporate class and sophistication, count on Signs Now to deliver just what you need…but better than you imagined!
Large Studio for Enhanced Client Service.
Our Graphics Design Studio is equipped to handle large format printing and lamination. No matter how small or big your job is we can take it from concept to finished product. We have a large onsite garage to apply your vehicle graphics/lettering at the right temperature and in a clean environment, so that your graphics adhere effectively to ensure that you maximize your long-term investment.
We have plenty of space inside the Design Studio to assemble Tradeshow, Convention or Exhibit Displays. Our in-house space also affords you ample space to stand back and view the finished product as your intended audience might view it…from various distances and angles…the acid test of effective and dynamic design!
From the largest of the large, we can also design and build highly portable displays…the kind you can unpack and assemble in a matter of a few minutes, and yet can be large enough cover an entire wall. They also easily collapse into a small footprint that can tuck inside a portable case with wheels so that you can transport it to client sites or the airport.
Make It Happen!
We Specialize In:
Custom Business Cards and Brochures
Tradeshow, Convention, Exhibit Displays
Digital Color Graphics
Vehicle Graphics
Magnetic Materials
Banners
Window Graphics
Labels & Decals
Ready to Apply (RTA) Graphics
Dimensional Letters & Signs
Construction Signage
Real Estate Signage
A-Boards
Retail Signage
Illuminated Cabinets & Faces
Electronic Reader Boards
Way-finding Systems
Monument Signs
Americans with Disabilities Act (ADA) Signage
Directories
We’re Right Where You Need Us!
Our headquarter is based in Washington State within Snohomish County and covers Mill Creek, Bothell, Lynnwood, Everett, Marysville, Kenmore, Woodinville, Kirkland, Redmond, Bellevue, Edmonds, Mukilteo, Sammamish, Renton, Tukwila, Medina, Mercer Island, Capitol Hill and downtown Seattle as well as the broader Seattle region.
Contact Signs Now…now! And allow us to perform a little sign magic for you!
High Performance Graphics Computers
At our shop we provide our graphic design team members with high performance computing equipment. We don’t like wasting time waiting for the computer to process a large digital graphic. I have personally seen other shops with underpowered equipment and the designer sitting there idle waiting for his/her computer to catch up with their imagination! That means the designer will lose their train of thought and that means the risk of lower quality design work delivered to you.
Our design team uses CS4 software on an unbelievably fast machine!
